jollysuperstar wrote:You really want me to explain
You need a skilled trained person to run a Commercial dept.
Great a Malaysian college pays so much for a logo on the shirts but that has to be handled correctly
What you are saying is if we are successful this season any Tom Dick or Harry would be able to
Make a financial success for the club
Now what if we are not successful this season
No Commercial set up runs itself whether they are successful or not
You criticise the club so much, yet understand so little, it is genuinely staggering.
The majority of the commercial work is done in the summer by approaching companies to renew or sign up for boxes, advertising or match day sponsorship for the forthcoming season. This was highlighted by Rob Sant posting on here not long after the season finished that they were calling sponsors old and new to present them with sponsorship opportunities. The club also released details of the new digital corporate brochure to coincide with this sales push. I am not sure if this was successful, I am assuming it was, but I guess time will tell.
The hospitality aspect is more reactive and fluctuates depending on how we are performing or who we are playing.