I would have started by considerably beefing up the commercial department. Bring in professionals with proven track records. I suspect it would be one area where we could have seen a significant return on investment.Fourthousand wrote:What do you mean as 'improvements'?allontheamber wrote:neilcork68 wrote:Gavin Foxhall stated on live TV in front of 5 million viewers that the cup revenue wasn't taken into account when the clubs budget was agreed pre the season starting.
Or thats how I heard it [/quote
Agree and I assume the same was true of the previous season so why did we not seem improvements equal to the income received from the 2017/18 cup run. It's no wonder people become more and more sceptical.
Re: Cup revenue
32Can't disagree but if you pay peanuts!!!allontheamber wrote:I would have started by considerably beefing up the commercial department. Bring in professionals with proven track records. I suspect it would be one area where we could have seen a significant return on investment.Fourthousand wrote:
What do you mean as 'improvements'?
Re: Cup revenue
33I would have started by considerably beefing up the commercial department. Bring in professionals with proven track records. I suspect it would be one area where we could have seen a significant return on investment.[/quote]allontheamber wrote:What do you mean as 'improvements'?Fourthousand wrote:allontheamber wrote:
Agree and I assume the same was true of the previous season so why did we not seem improvements equal to the income received from the 2017/18 cup run. It's no wonder people become more and more sceptical.
We brought in Alex Eagle who has overseen a big increase in commercial revenue
Re: Cup revenue
34I'm sure Alex is doing a great job but how does the size of our existing commercial department compare with other L2 sides?
You will notice I used the word "professionals" ie more than one to considerably beef up that department.
You will notice I used the word "professionals" ie more than one to considerably beef up that department.
Re: Cup revenue
35Without looking, and not including the Cup games, have we had a match sponsor that wasn't already connected through the club as a Director or the Trust etc.? Not many I think.
To have advertising boards empty for the Leicester game was extremely poor. If you can't fill them put a Trust board up to fill the gaps - at least it looks like we can sell advertisting space and we can then charge rather than putting the potential sponsor in the best bargaining position.
To have advertising boards empty for the Leicester game was extremely poor. If you can't fill them put a Trust board up to fill the gaps - at least it looks like we can sell advertisting space and we can then charge rather than putting the potential sponsor in the best bargaining position.
Re: Cup revenue
36What do you mean as 'improvements'?[/quote]
I would have started by considerably beefing up the commercial department. Bring in professionals with proven track records. I suspect it would be one area where we could have seen a significant return on investment.[/quote][/quote]
Thanks for detail - understand your point. I also think it's all about driving up the value of the business. It's no good people gnashing teeth and pointing to our misfortunes vis a vis other clubs as all the dynamics and circumstances will have been different. This is the here and now, this is a business and yes we need to take best practice from the 'football industry' but more importantly the world of commerce (wider best practise than just football) - .we need people to sweat the asset/build the brand with experience of growing businesses.
I would be dismayed if our Board can't see this or are not addressing it I don't believe that just by 'selling the club to someone with money is the way to go - a cope out and storing up potential future problems and definitely lack of control/destiny; yes take on best advise/ have the equivalent of non ex directors on the Board but don't, please never ever give the controlling interest of the club away.
Here's a novel idea why doesn't our Board of Directors take ' the club' into The Dragon's Den - go for some investment in return for a share plus the advice to grow the brand. After x years they reduce their stake once they have taken their initial investment out - If nothing else it would put the club in the shop window for other potential (minority) private stakeholders.
Our Board need to be looking to get these people onside / engaging with them/ selling the vision without throwing the baby out with the bathwater or paying high salaries for this advise which is a cost we can ill afford at this tine of our developmeny i.e very small amount of disposable cash (If any).
I would have started by considerably beefing up the commercial department. Bring in professionals with proven track records. I suspect it would be one area where we could have seen a significant return on investment.[/quote][/quote]
Thanks for detail - understand your point. I also think it's all about driving up the value of the business. It's no good people gnashing teeth and pointing to our misfortunes vis a vis other clubs as all the dynamics and circumstances will have been different. This is the here and now, this is a business and yes we need to take best practice from the 'football industry' but more importantly the world of commerce (wider best practise than just football) - .we need people to sweat the asset/build the brand with experience of growing businesses.
I would be dismayed if our Board can't see this or are not addressing it I don't believe that just by 'selling the club to someone with money is the way to go - a cope out and storing up potential future problems and definitely lack of control/destiny; yes take on best advise/ have the equivalent of non ex directors on the Board but don't, please never ever give the controlling interest of the club away.
Here's a novel idea why doesn't our Board of Directors take ' the club' into The Dragon's Den - go for some investment in return for a share plus the advice to grow the brand. After x years they reduce their stake once they have taken their initial investment out - If nothing else it would put the club in the shop window for other potential (minority) private stakeholders.
Our Board need to be looking to get these people onside / engaging with them/ selling the vision without throwing the baby out with the bathwater or paying high salaries for this advise which is a cost we can ill afford at this tine of our developmeny i.e very small amount of disposable cash (If any).
Re: Cup revenue
37Willthiswork wrote:Without looking, and not including the Cup games, have we had a match sponsor that wasn't already connected through the club as a Director or the Trust etc.? Not many I think.
To have advertising boards empty for the Leicester game was extremely poor. If you can't fill them put a Trust board up to fill the gaps - at least it looks like we can sell advertisting space and we can then charge rather than putting the potential sponsor in the best bargaining position.
Empty advertising boards for the Leicester game????
Re: Cup revenue
38The club has a structural deficit of about £6,000 a week or £300,000 a year. This has to be met by cup runs, selling players or anything else that turns up. That's where the money goes. At least for this season we don't have to worry anymore.
Re: Cup revenue
39You might be right but it means that we were planning to run at a loss. As for not worrying this about this season, it makes my point. Four months from now the season's over.G Guest wrote:The club has a structural deficit of about £6,000 a week or £300,000 a year. This has to be met by cup runs, selling players or anything else that turns up. That's where the money goes. At least for this season we don't have to worry anymore.
Re: Cup revenue
40IF correct we have to drive and strive for a sustainable model before we start dreaming of stadia or L1/Championship progression - all Pie in the Sky unless we drive revenue into the business.Stan A. Einstein wrote:You might be right but it means that we were planning to run at a loss. As for not worrying this about this season, it makes my point. Four months from now the season's over.G Guest wrote:The club has a structural deficit of about £6,000 a week or £300,000 a year. This has to be met by cup runs, selling players or anything else that turns up. That's where the money goes. At least for this season we don't have to worry anymore.
Re: Cup revenue
41Don't you think the two should go hand in hand?Fourthousand wrote:IF correct we have to drive and strive for a sustainable model before we start dreaming of stadia or L1/Championship progression - all Pie in the Sky unless we drive revenue into the business.Stan A. Einstein wrote:You might be right but it means that we were planning to run at a loss. As for not worrying this about this season, it makes my point. Four months from now the season's over.G Guest wrote:The club has a structural deficit of about £6,000 a week or £300,000 a year. This has to be met by cup runs, selling players or anything else that turns up. That's where the money goes. At least for this season we don't have to worry anymore.
Re: Cup revenue
42You might be right but it means that we were planning to run at a loss. As for not worrying this about this season, it makes my point. Four months from now the season's over.[/quote]
IF correct we have to drive and strive for a sustainable model before we start dreaming of stadia or L1/Championship progression - all Pie in the Sky unless we drive revenue into the business.[/quote]
Don't you think the two should go hand in hand?[/quote]
Horse before the cart for me - invest to drive revenue but the later two is unreachable in short to medium imo
IF correct we have to drive and strive for a sustainable model before we start dreaming of stadia or L1/Championship progression - all Pie in the Sky unless we drive revenue into the business.[/quote]
Don't you think the two should go hand in hand?[/quote]
Horse before the cart for me - invest to drive revenue but the later two is unreachable in short to medium imo
Re: Cup revenue
43Yes, about half of the Bisley side was blank boards or no boards at all. You must have been in the Bisley and didn't see them, only the nice electronic ones?Exile 1976 wrote:Willthiswork wrote:Without looking, and not including the Cup games, have we had a match sponsor that wasn't already connected through the club as a Director or the Trust etc.? Not many I think.
To have advertising boards empty for the Leicester game was extremely poor. If you can't fill them put a Trust board up to fill the gaps - at least it looks like we can sell advertisting space and we can then charge rather than putting the potential sponsor in the best bargaining position.
Empty advertising boards for the Leicester game????
Even if they used some of those behind the electronic ones it would have looked better than none at all.
Re: Cup revenue
44This is where if the club took the trouble to communicate with fans we could advance.Willthiswork wrote:Yes, about half of the Bisley side was blank boards or no boards at all. You must have been in the Bisley and didn't see them, only the nice electronic ones?Exile 1976 wrote:Willthiswork wrote:Without looking, and not including the Cup games, have we had a match sponsor that wasn't already connected through the club as a Director or the Trust etc.? Not many I think.
To have advertising boards empty for the Leicester game was extremely poor. If you can't fill them put a Trust board up to fill the gaps - at least it looks like we can sell advertisting space and we can then charge rather than putting the potential sponsor in the best bargaining position.
Empty advertising boards for the Leicester game????
Even if they used some of those behind the electronic ones it would have looked better than none at all.
You spotted something which you believe could be improved upon. Surely rather than seek to blame anyone it is the type of thing the club should now be aware of for next time. Criticism is a positive thing. Really powerful people welcome it.
Re: Cup revenue
45Empty advertising boards for the Leicester game????[/quote]
Yes, about half of the Bisley side was blank boards or no boards at all. You must have been in the Bisley and didn't see them, only the nice electronic ones?
Even if they used some of those behind the electronic ones it would have looked better than none at all.[/quote]
This is where if the club took the trouble to communicate with fans we could advance.
You spotted something which you believe could be improved upon. Surely rather than seek to blame anyone it is the type of thing the club should now be aware of for next time. Criticism is a positive thing. Really powerful people welcome it.[/quote]
I heard that last season the advertising around the pitch for televised games was priced a bit low, as we hadn't had a big game for some time.
So I guess the rates were more realistic this year. I believe that the cost for the electronic advertising at the Wembley replay was tens of thousands per minute.
Yes, about half of the Bisley side was blank boards or no boards at all. You must have been in the Bisley and didn't see them, only the nice electronic ones?
Even if they used some of those behind the electronic ones it would have looked better than none at all.[/quote]
This is where if the club took the trouble to communicate with fans we could advance.
You spotted something which you believe could be improved upon. Surely rather than seek to blame anyone it is the type of thing the club should now be aware of for next time. Criticism is a positive thing. Really powerful people welcome it.[/quote]
I heard that last season the advertising around the pitch for televised games was priced a bit low, as we hadn't had a big game for some time.
So I guess the rates were more realistic this year. I believe that the cost for the electronic advertising at the Wembley replay was tens of thousands per minute.
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