https://www.newport-county.co.uk/news/2 ... -with-vx3/

Be nice to get the club shop back on line we must be missing out on funds past few months

Let's wait till the summer and get our first glimpse of new kit, merchandise before passing judgement shall we!

Decent enough company but more of rugby brand - football kits look a bit 'non league', a few teams in the EFL have odd/unusual brands like Mansfield have Surridge, etc and seem to manage OK.

https://vx-3.com/collections/football-club-shops

To me that doesn't necessarily read as they will produce the kit, just that they will operate the shop and online offerings from different suppliers.
So it *could* be mainly Hummel, it was just the portal company that distributed Hummel that ceased trading, (as someone prefers to call it).

Good point, as I mention VX3 aren't an obvious football brand, so we could be sticking with Hummel